Location of Digital Sign or LED Screen

Determining the location of a sign helps to understand several aspects of the choices for LED signs:

Type of LED: Indoor LED, Outdoor LED and Semi-Outdoor LED

Distance, Angle and Height: Viewing Distance and Height

Facing Direction: Morning and Afternoon Sun Light

Outdoor LED (DIP)

One World LEDs outdoor LED has been designed and engineered using silan globes to ensure that the brightest of morning and late afternoon sunlight conditions do not interfere with the vital return on investment demanded of quality outdoor advertising.

It is critically important that your One World LED displays continue to deliver great advertising messages, particularly when high traffic counts in peak-hour increase viewing or “dwell” time. This is when advertisers pay more to sign investors for advertising. But this is usually the time of day when early morning sun and late afternoon sun are also the strongest (in Australia especially for east facing or west facing signs) and you do not want to have your sign “washed out” by under-performing LED technology. Which is why we use much brighter LEDs in One World LED technology.

Factors such as rain, heat and dust also affect outdoor LED signs. One World LED Outdoor displays are rated at IP65/54 ensuring peace of mind when locating signs in these conditions. Resin soaked LED modules, sealed cabinet enclosures, down facing air vents and handles all add to the protection of our One World LED cabinets.

Note that it is possible to use outdoor LED panels from inside to project through glass where early or late direct sunlight might affect an indoor or semi-outdoor led sign. Typically this may apply to a retail showroom with good glass areas at either ground or elevated levels. As the pitch of outdoor led signs is typically higher this solution is suited to showrooms that have good viewing height and distance and by using larger led sign panels.  Consider mobile wheel fabrication for cabinets, should you wish to move the led signs from window side to window side, or from indoor to outdoor (where the outdoor led signs are well suited).

Semi-Outdoor LED (SMD)

The typical location for semi-outdoor led signs is where some protection is provided against sun and rain. This may be in the form of atriums in shopping centres (diffused sun-light), outdoor school assembly areas under roof structures, hotel beer gardens under awning protection.

One World LED semi-outdoor panels still retain protection from slight mist and sun through the use of cabinet seals and eye-brows for the LED globes to filter some of the diffused light.

Again the use of silan LEDs will ensure your One World LED display signs will be more vibrant over time, requiring less energy to drive vibrancy but also providing the ability to lift vibrancy should excess sun-light affect the sign.

The choice of resolution will typically be in the range of P4 to P10, with P6 the optimum choice. The viewing distance will be shorter than outdoor, and where the distance is quite short, a finer resolution such as P4 is better.

Your sign media will typically have less regulatory restrictions for content like images, animation and video. This will allow you to create impressive media communications such as travel commercials, music video, GoPro and Youtube movies and where the screen is larger, this will certainly add to the “wow” factor.

Passing traffic, typically on foot, will have a longer dwell time at the sign. Amaze them. Make sure your media is clever, attractive and compelling enough to purchase your products and services.  Video is great but make sure you have your brand watermark over the image to keep prospects remembering your name too.

One World LED signs allow you to create media “zones or windows” on the led sign. Mix video with spot pricing messages or statements such as “Today Only $399. Enquire Within” to drive up sales and store traffic.

Indoor LED (SMD)

The typical location for indoor led signs is where full protection is provided against ant sun and/or rain. This may be in the form of hotel lobbies and foyers, retail showrooms, cinemas, transport terminals and the like.

One World LED indoor led signs do not require the same level of protection as do the other led sign types and have no expectation of direct sun-light or wet weather.

Again the use of silan LEDs will ensure your One World LED display signs will be more vibrant over time, requiring less energy to drive vibrancy.

The choice of resolution will typically be in the range of P4 to P6, with P6 the optimum choice. The viewing distance will be shorter than outdoor, and where the distance is quite short, a finer resolution such as P4 is better.

Your sign media will typically have no regulatory restrictions for content like images, animation and video. This will allow you to create impressive media communications such as travel commercials, music video, GoPro and Youtube movies and where the screen is larger, this will certainly add to the “wow” factor.

Passing traffic, typically on foot, will have a longer dwell time at the sign. Amaze them. Make sure your media is clever, attractive and compelling enough to purchase your products and services.  Video is great but make sure you have your brand watermark over the image to keep prospects remembering your name too.

One World LED signs allow you to create media “zones or windows” on the led sign. Mix video with spot pricing messages or statements such as “Today Only $399. Enquire Within” to drive up sales and store traffic.