Applications for One World LED

There are many applications for One World LED sign technology. Before we look at examples of sign applications, let’s consider the various commercial applications of One World LED signs. See the One World LED Comprehensive LED Handbook for more details.

Typically, there are three primary categories of commercial application:

Own Use

These are sign users who simply wish to advertise their own location branding, and the various products and services provided at that location. Cafes, Own Brand Furniture Stores, Councils and Local Government, Sporting Clubs, Services Offices such as Lawyers, Medical Practitioners are some examples.

One World LED screens and digital signs will help attract more customers to the location:

  • Vibrant and Noticeable Signage
  • More Product Messages with Images
  • Spot Specials and Promotions
  • Community Announcements, Emergency messaging, Development Plans
  • Better  Return on Sign Investment with More Traffic and Reduced Sign Costs
Own Use/Franchise/Sponsored

applications

There are many retailers (and even buy direct wholesalers) who not only sell just their own products and services, but have named or branded suppliers who may wish to co-sponsor the sign investment.  Supermarkets, Car Franchises, Supplier Branded Furniture Retailers, Sports Stadiums, Cooling and Heating retailers are examples of organisations that can promote and advertise suppliers branding on an Own Use/Sponsored sign.

This is great for the branded suppliers as it lifts the awareness of the corporate brand at that location and connects the location with print and television advertising of the brand. It also provides opportunity for the led signs owner to off-set led sign investment thereby adding to the return on investment.

One World LED signs will help attract more customers to the location:

  • Vibrant and Noticeable Signage
  • More Product Messages with Images
  • Spot Specials and Promotions
  • Brand Recognition at the Location
  • Better  Return on Sign Investment with More Traffic and Reduces Sign Costs
  • Supplier Sponsorship Opportunity to Defray Sign Investment

Franchise retailers are able to control multiple signs across multiple locations from the web using One World LED’s Adverpost cloud base technology. From any web-enabled device it is possible to effectively plan, schedule manage and control product releases, price specials, major launches and new branding strategy across all locations simultaneously using Adverpost.

Third Party Advertising Bill-Boards & Digital Signage

Third party advertising is where there advertising opportunity exists for sign investors to attract advertising revenue from major and SME advertisers onto purpose-built LED bill-boards at strategic locations. See the One World LED Comprehensive LED Handbook for more details.

As out-of-home advertising shifts from print and television due to paperless and smart technologies that can skip advertising, there is a new drive to build on the growth of digital advertising outdoors.

Government itself recognises the opportunity from third party advertising through tender processes for electronic LED billboards alongside various state freeway and road traffic corridors such as the Main Roads Western Australia Request for Proposal “Provision of Roadside Advertising Services” October 2013.

Thanks to the lower cost of ownership of One World LED digital led signs, more sign owners can join the growing outdoor advertising market.

Smaller than the tradition large bill-board infrastructures, new era digital LED panels will be able to be located in more locations providing more “eyes” for advertisers, including small and medium business advertisers previously unable to get onto the large format billboards controlled by just a few agencies.

One World LED’s Adverpost solution connects more digital advertisers to more digital sign owners avoiding middle agency management fees and automating the e-commerce between the advertisers and the sign owners. Click here to find out more about Adverpost and Return on Investment for digital sign ownership.

One World LED signs will help attract more customers for advertisers:

  • Vibrant and Noticeable Signage to More Powerfully Present Advertising Brands
  • Higher Rotation of Advertisers and Products with Better Return on Sign Investment
  • Daily Price Specials and Seasonal or Themed Promotions
  • Price Effective Advertising Rates Over More Advertisers
  • Community and Emergency Services Messaging Integration
  • Interactive Atmospheric & Traffic Flow Response Advertising Technologies
Applications for One World LED Digital Signs

Let’s now look at the three major types of LED signs that have many exciting applications for sign owners/investors:

Indoor LED Screen and Digital Sign Applications

One World LED Indoor LED displays are ideal for (but not limited to):

  • Hotel & Cinema Lobbies, Church Halls
  • Local/State/Federal Government Buildings
  • Retail Shops, Supermarkets, Hardware Stores, Department Stores
  • University, Schools and Tertiary Education Auditoriums and Theatres
  • Airport, Transport Terminals and Indoor Sports Stadiums
  • Exhibition and Conference Halls and Centres

Click here to understand more about the LED technology we use for Indoor LED displays.

Click here for an understanding of the selection criteria when deciding on LED sign resolution, size and location.

Semi-Outdoor LED Screen and Digital Sign Applications

One World LED Semi-Outdoor LED displays are ideal for (but not limited to):

  • Airport, Shipping and Rail Concourses
  • Hotel Beer-Gardens, Atrium Lobbies
  • Shopping Centre Malls, Atriums, Car-Parks and Concourses
  • Sports Arenas, Stadiums and Aquatic Centres
  • Exhibitions Halls and Conference Centres

Click here to understand more about the LED technology we use for Semi-Outdoor LED displays.

Click here for an understanding of the selection criteria when deciding on LED sign resolution, size and location.

Outdoor LED Screen and Digital Sign Applications

One World LED Outdoor LED Screen and Digital sign displays are ideal for (but not limited to):

  • Airport, Shipping and Rail Concourses
  • Hotel Beer-Gardens, Atrium Lobbies
  • Shopping Centre Malls, Atriums, Car-Parks and Concourses
  • Sports Arenas, Stadiums and Aquatic Centres
  • Exhibitions Halls and Conference Centres

Click here to understand more about the LED technology we use for Outdoor LED displays.

Click here for an understanding of the selection criteria when deciding on LED sign resolution, size and location.

Contact a One World LED  today to discuss your LED sign projects. Click here for contact One World LED for further assistance.

Contact a One World LED Authorised Reseller today to discuss your LED sign projects. Click here for contact One World LED for further assistance.